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Super Bowl 2013 Trends

Good morning,

This year's Super Bowl was all about the Memes.  Mashable collected a bunch of the most popular memes, which focused on Harbowl, the power outage, Beyonce's halftime show and players stretched out.    My favorite is this post-game snapshot:


Courtesy of Tumblr, immylovesyou

Some quick-thinking advertisers jumped on Twitter during the Super Bowl power outage to try to take advantage of the situation.  The best response by far came from Oreo, which tweeted "Power out? No problem. You can still dunk in the dark." The tweet was retweeted 10,000 times within one hour.


Twitter had a HUGE night.   By the beginning of the second half, the volume of Tweets had already surpassed last year’s Tweet total.  The power outage was the top moment, with 231,500 tweets per minute.   The 108-yard kickoff return for a Ravens touchdown was a distant second at 185,000 tweets per minute.

No official numbers on traffic from Facebook about traffic, but last year's game was the top sporting event on the social network and no doubt this year's game will probably exceed it.  The top 3 Super Bowl moments on Facebook, according to the social network, were the Ravens winning, Beyonce's halftime performance and the blackout in the Superdome.

While many people tune to the Super Bowl to watch the commercials, now they can see and share them on YouTube.    The trending video this morning is the Budweiser ad "Brotherhood" with more than 5 million views.


Also trending high is the extended cut of the Mercdes Benz commercial featuring Usher, Kate Upton and Willem Dafoe with more than 3 million views.


A lot of people tweeted us that the Audi prom spot was among their favorites.  It's topped 7 million views so far.


Lots of fans also told us that they loved the Taco Bell "Viva Young" spot.


And finally the ad that generated the most negative response is also one of the most watched - the GoDaddy.com "Perfect Match" commercial.


And finally, while the Super Bowl is dominating the trends this morning, believe it or not Richard III's bones are topping the Twitter trends this morning.   The bones were unearthed in northern England last summer.   Now, scientists say DNA from the bones matches that of a living descendant of the monarch's sister.   Go figure.

That's the trend!

Have a great day,








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